Performance Marketer / D2C Growth Marketer (E-commerce)

Company Description

Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.

Role Description

This is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce.

You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo , focused on international markets (US / UK / EU).

Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.

The ideal person is a blend of strategist + executor , comfortable with D2C marketing, video-first growth, and performance analytics.

Responsibilities

Looking for someone who can :

Run high-converting Meta (Facebook + Instagram) and Google Ads

Build and optimise D2C funnels for sales growth

Suggest Shopify CRO improvements (strategy only, no coding)

Guide & plan video creatives for Reels, Shorts, and paid ads

Support organic growth on Instagram, Facebook, and YouTube

Provide basic SEO recommendations

Analyse campaign data to improve ROAS, CAC, CTR & conversions

Test creative angles, audiences, and hooks for performance scaling

Suitable for :

• Freelance Performance Marketer (D2C)
• E-commerce Ads Specialist
• Shopify & Instagram Ads Expert
• Growth Marketer for US / UK / EU markets
• Creative Strategist for D2C Brands

Qualifications

Strong hands-on experience with D2C Performance Marketin g (Meta Ads required; Google Ads preferred

)Knowledge of growth marketing framework s, funnel optimisation, and scaling strategie

sProficiency in marketing analytic s & web analytic s (Meta dashboards, GA4, Shopify analytics

)Experience with lead generatio n and conversion-oriented campaign

sAbility to interpret data and convert insights into actio

nCreative thinking with understanding of video-first conten

tPrior experience with D2C brands, or e-commerc e is a strong advantag

eAbility to adapt quickly to tools, platforms, and fast-moving workflow