Category Development Director

About Us : We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role : Head of Product & Category Growth

Owner of beauty portfolio mix. Lead product development, market entry, market share growth, channel mix & NPS for each category. Responsible for P&L, new customer acquisition & retention strategy for all categories to meet marketshare & revenue growth KPIs.

Collaborate with internal stakeholders (brand, channel sales / growth, creative) and external agencies and stakeholders. Build an innovation & insight led approach to win.

Responsibilities

• Lead the development of annual operating plan for the business. Work closely with channel, brand & creative to deliver on the same.
• Lead the portfolio mix planning to meet brand growth goals & ambitions.
• Lead the P&L for every category, particularly optimising gross margins & marketing costs.
• Lead the innovation funnel. End to end management of all NPD / product development in collaboration with R&D.
• Develop all aspects of each category : Product, Identity, Architecture, Positioning, Price, Channel Mix.
• Initiate and drive category, competition, consumer and customer / shopper research to drive actionable insights.
• Build the new trial & customer retention strategy of each category.
• Work closely with brand & creative teams to build effective communication for each category
• Work closely with brand & channel teams to evolve product / price / positioning in order to optimise growth & marketing costs.
• Work with brand team for key categories in which you make use of full marketing mix.
• Work on product & category experience to drive excellent NPS

Qualifications & Skills

Reporting Team

Work Location : Udyog Vihar - Sector 18, Gurgaon

www.Nathabit.In

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