Offer Management

Agency : IPG Mediabrands

Location : Mumbai, India

Function / Craft : Marketing Technology

Position Title : Offer Management

Business Overview; -

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Overview : -

Strategic & Technical professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical subject matter expert; seen as the ‘go to’ resource for cross functional teams including Marketing, technology, credit risk, fraud policy, operations. Provides advice and counsel related to the technology or operations of the business and offers platforms. Work directly impacts an entire area, which eventually affects the overall performance and effectiveness of campaign execution & revenue.

Key Responsibilities : -

• This is not an all-inclusive list, but represents key responsibilities :
• Campaign Management & Execution : Partner with internal teams to ensure flawless design and execution of existing customer marketing campaigns, meeting business goals and driving credit card growth and customer engagement.
• Testing & Quality Assurance : Implement test strategies, critically analyze potential issues, assess impacts, and recommend additional testing to maintain channel integrity.
• Data-Driven Decision Making : Analyze data to make informed decisions and recommendations related to marketing campaigns and initiatives.
• Problem Solving & Issue Resolution : Proactively identify, manage, and resolve issues, mitigating risks and ensuring successful project completion.
• Risk Management & Compliance : Demonstrate sound judgment and adhere to all applicable laws, rules, and regulations (as outlined and instructed by control / compliance teams), prioritizing the firm's reputation and safeguarding clients, and assets. Escalate and report control issues with transparency.
• Cross-Functional Collaboration : Partner with cross-functional teams (including Lending, Marketing, Operations, and Risk) to execute credit card lending projects and initiatives from inception to implementation, providing subject matter expertise and support.
• Process Improvement & Automation : Proactively identify, promote, and implement opportunities for enhancements and automation related to promotional offers and campaigns, supporting control automation initiatives.

Key Skills and Qualifications :

Desired Qualifications :