CEO / Co-Founder Premium Celebrity Co-founded Westernwear Brand (Under OutNorm Studio)
About the Brand
Coral is a premium westernwear brand for modern, ambitious Indian women; co-founded by and built around a Bollywood Celebrity. The brand is designed around one core idea : elevated essentials for office and post-office lifeclothing that moves seamlessly from boardroom to dinner, from meetings to social evenings.
Built under the OutNorm Studio ecosystem, Coral is a pre-launch but fully funded venture, with strong creative, cultural, and commercial tailwinds. The brand is backed by a leading public personality (not disclosed in JD) and OutNorms end-to-end studio support across product, growth, and brand.
Coral aims to redefine the premium Indian westernwear segment through thoughtful design, quality craftsmanship, and lifestyle-led storytelling.
Who Were Looking For
Were looking for a high-calibre operator who can become the driving force behind Coralsomeone who can take a funded pre-launch brand and build it into a category-defining fashion house.
Youre a strong fit if :
- Youre as structured as you are creative, and deeply understand brand building.
- Youre passionate about premium fashion, consumer behaviour, and elevating Indias modern workwear category.
- You enjoy taking full ownership P&L, team, ops, growth, execution.
- You can operate independently, make decisions under ambiguity, and set long-term direction.
- You can craft a compelling brand narrative and be the external face of the company with partners and investors.
- You have the maturity, presence, and clarity to be VC-facing.
- You understand (or have the willingness to learn) the nuances of fashion production, merchandising, and D2C operations.
- You bring grit, ambition, and founder-level accountability.
Bonus (not mandatory) : Strong background in fashion, retail, lifestyle brands, or premium D2C.
What You Will Do
1. Full P&L Ownership
Own revenue, margins, growth, burn, and financial health of the brand.Drive pricing, merchandising, supply chain planning, and financial optimisation.2. Zero-to-One Company Building
Build the brand from pre-launch to scale.Lead product roadmaps, merchandising decisions, and seasonal planning.Work closely with the celebrity partner (indirectly) through the OutNorm team for brand alignment.3. Brand, Marketing & Community
Build a digital-first brand with strong content, storytelling, and cultural relevance.Work with OutNorms studio teams on creative, campaigns, and content engines.Build community-led awareness and an engaged consumer base.4. Operations & Supply Chain
Set up sourcing, manufacturing, quality control, inventory planning, and logistics.Build scalable SOPs for pre-launch, launch, and early growth.5. Team Building
Hire and lead the founding team across product, ops, marketing, design, and retail rollout.Drive a high-performance culture with accountability and execution discipline.6. Fundraising & Investor Relations
Work with OutNorm on pitch materials, financial models, and growth stories.Represent Coral in investor conversations when required.Ensure the brand is always VC-ready in metrics, clarity, and strategy.Whats in it for You
Founder-Level RoleYou will be a true co-founder, not an employee. - You will shape the brand from the ground up.Compensation Structure
Competitive Salary : Market-aligned with founder-level flexibility.Founders Equity : Significant equity ownership based on experience and involvement.Long-term Wealth Creation : Equity unlocks as Coral grows and scales across India and globally.Support From OutNorm Studio
You get the backing of a full-stack startup studiobrand, content, growth, design, ops, tech, and fundraisingso you can focus on building and leading the company.
Massive Career Upside
If successful, this becomes a marquee role in the consumer-fashion ecosystem :
A founder of a premium fashion house built with a leading cultural figure.
Ideal Profile
6 to 15 years experience in fashion, retail, lifestyle, D2C, or brand-led businesses.Tier 1 / Tier 2 education preferred but not mandatory.Strong strategic thinking + creative intuition.High bias for action; thrives in fast-moving, ambiguous environments.Ability to lead cross-functional teams and make high-stakes decisions.Executive presence suitable for investor conversations.(ref : iimjobs.com)