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Brand Manager
Brand ManagerConfidential • Chennai
Brand Manager

Brand Manager

Confidential • Chennai
16 days ago
Job description

Responsibilities

  • Develop and implement end-to-end brand campaigns for project launches

and brand-building initiatives.

  • Translate project briefs into strong creative routes and supervise agency

    • execution across Print, TV, OOH, Digital, Radio, and BTL.

  • Build differentiated brand positioning in new markets (e.g., Hyderabad,

    • Bangalore, Dubai).

  • Lead ATL & BTL media planning in collaboration with internal teams and

    • media agencies.

  • Work with in-house creative teams and external partners to ensure high-

    • impact creatives and timely rollouts.

  • Own brand messaging, tonality, and consistency across platforms and

    • touchpoints.

  • Track campaign performance, analyze insights, and optimize for impact and

    • ROI.

  • Develop region-specific brand communication keeping in mind local

    • nuances and consumer behavior.

  • Work with cross-functional teams (Sales, Digital, Research, Product) for

    • cohesive execution.

  • Stay ahead of trends, competitors, and emerging platforms to keep

    • Casagrands communication fresh and effective.

    Key Skills & Competencies

  • Strong storytelling and communication skills.
  • Experience in handling creative agencies and media planning.
  • Deep understanding of consumer insights and market dynamics.
  • Ability to convert business briefs into strong creative communication.
  • High sense of aesthetics, attention to detail, and passion for branding.
  • Comfort with fast-paced, high-pressure environments and multiple deadlines.

    • Skills Required

    Brand Marketing, Market Resarch, Communication

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