Marketing Manager

About the Company :

Shri Kartikeya Pharma is one of India’s leading nutraceutical companies, specializing in the manufacture of high-quality dietary supplement ingredients derived from root extracts.

Department : Marketing

Title : Senior Manager / Manager- Marketing

Experience :

8–15 years of total experience

in Marketing, Product Management, or Brand Management.

Minimum 5–7 years in the Nutraceutical / Dietary Supplements / Functional Foods industry .

Proven experience handling

B2B and / or B2C nutraceutical brands , ingredient marketing, or finished formulations.

Exposure to

global markets (US / EU / APAC)

is preferred for companies dealing with exports.

Experience in managing

cross-functional teams , agency partners, and external stakeholders.

Salary :

As per the Market Standards

Location : Shri Kartikeya Pharma, 3rd Floor, PBN Centre, Road No : 45, Jubilee Hills, Hyderabad-500033

Key Deliverables :

1. Marketing Strategy & Execution

Ability to build

brand strategy , go-to-market plans, and annual marketing calendars.

Strong experience in

digital marketing , performance campaigns, SEO / SEM, email marketing, and social media planning.

Expertise in

product positioning , competitive analysis, and market segmentation.

2. Product & Portfolio Management

End-to-end experience in

new product development (NPD)

from concept to launch.

Knowledge of

nutraceutical ingredients, formulations, claims, and regulatory requirements

(FSSAI, US FDA, EFSA preferred).

Capability to manage

product lifecycle, pricing, and value proposition .

3. Market Research & Insights

Skilled in identifying

market trends, consumer insights, competitor benchmarking, and demand forecasting .

Ability to prepare

marketing dashboards

using data analytics tools.

4. Commercial & Business Skills

Strong understanding of

P&L management, budgeting, ROI tracking , and business forecasting.

Ability to support

sales teams

with marketing collaterals, training, and promotional strategies.

5. Communication & Leadership

Excellent skills in

brand storytelling , content development, and technical content marketing (for ingredients).

Capability to lead

high-performing teams , manage agencies, and coordinate with R&D, QA, Production, and BD.

Strong presentation skills for

customer meetings, product demos, and exhibitions .

6. Industry-Specific Skills

Exposure to

nutraceutical raw materials, herbal extracts, vitamins, minerals, sports nutrition, and functional foods .

Understanding of

claims substantiation , clinical studies, and documentation required for marketing.