Role Overview We are seeking a highly analytical and strategic Manager – Product Marketing Data Science & Strategy to lead the intersection of data science, product marketing, and business decision-making. This role will be instrumental in translating complex data into actionable insights that inform go-to market strategies, product positioning, customer segmentation, and revenue growth initiatives. This role is at the intersection of marketing, data science & analytics, and business strategy. The ideal candidate has strong technical acumen, marketing intuition, and a business-oriented mindset to drive high-impact decisions across product marketing efforts. What your main responsibilities are Data Science & Advanced Analytics
- Build predictive models and machine learning solutions to optimize targeting, pricing, customer segmentation, and lifecycle marketing strategies.
- Conduct advanced statistical analysis to understand customer behavior, product adoption patterns, and campaign ROI.
- Develop and scale algorithms to support personalization, lead scoring, and conversion rate optimization. Strategic Marketing Insights
- Partner with product marketers to shape positioning, messaging, and GTM strategies using data-driven insights.
- Analyze competitive landscapes, market trends, to support strategic planning.
- Deliver high impact insights and recommendations to cross-functional stakeholders. Data Infrastructure & Reporting
- Define data requirements and work with engineering and BI teams to ensure clean, scalable, and accessible marketing datasets.
- Develop interactive dashboards and self-service tools to democratize marketing performance data across teams.
- Own key performance metrics and attribution models that connect marketing activities to business outcomes. Cross-Functional Collaboration
- Act as a strategic thought partner to marketing, product, and sales leadership.
- Collaborate with GTM teams to test hypotheses, run experiments, and iterate on marketing strategies.
- Drive alignment on customer definitions, metrics, and business drivers across departments. Team & Project Leadership
- Lead cross-functional analytics initiatives and manage junior data scientists or analysts.
- Champion data literacy and insight-driven decision-making across the marketing organization. What we are looking for Education & Experience
- Master’s degree in data science, Statistics, Economics, Computer Science, Engineering, or related field.
- 10+ years of experience in product analytics, data science, strategy roles, preferably in a global consulting environment.
- Proficiency in SQL, Python, and data visualization tools (e.G., Tableau, Power BI, Looker).
- Experience building models using machine learning libraries and frameworks (e.G., scikit-learn, XGBoost, TensorFlow, etc.).
- Strong communication and storytelling skills with the ability to explain complex concepts to non-technical stakeholders.
- Proficient with marketing concepts, strategy consulting, and product lifecycle