Team Lead- Programmatic Campaign Management

Team Lead - Ad Operations

Location : Hyderabad

Work from Office Mandatory

The Programmatic Buy-Side Team Lead is a hands-on leader who will strategically manage teams that manage programmatic buying campaigns and mentoring their team. This position demands comprehensive knowledge of programmatic buying platforms and experience optimizing campaigns to achieve client goals. The ideal candidate is an effective communicator with the ability to collaborate cross-functionally and provide excellent client service.

Key Responsibilities :

Campaign Execution : Oversee end-to-end campaign management, including strategy development, audience targeting, creative setup, bidding, optimization, pacing, and performance reporting.

Team Leadership : Guide a team of Programmatic Traders, providing direction, training, and performance management. Foster a learning-oriented environment and drive team efficiency.

Client Management : Build and maintain strong relationships with clients, acting as a subject matter expert for programmatic advertising. Educate clients on strategies and trends, and proactively address their needs.

Platform Expertise : Demonstrate advanced proficiency in a suite of Demand-Side Platforms (DSPs), data management platforms (DMPs), and ad exchanges. Stay up-to-date on the latest industry tools and techniques.

Collaboration : Work closely with sales, analytics, and other internal teams to ensure campaign objectives align with broader business goals.

Data Analysis and Insights : Interpret campaign performance data to identify optimization opportunities, drive strategic recommendations, and provide actionable insights to clients.

Qualifications :

Bachelor's degree in Marketing, Advertising, Business, or a related field.

5+ years of hands-on experience in programmatic campaign management on the buy-side.

2+ years of experience leading and developing a team within the advertising or marketing technology sectors.

Demonstrated track record of driving successful programmatic campaigns exceeding client KPIs.

Deep understanding of programmatic buying concepts : real-time bidding (RTB), audience targeting, brand safety, ad verification, viewability, and attribution.

Strong analytical and problem-solving skills; a data-driven mindset.

Excellent communication and interpersonal skills, both written and verbal.

Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.

Experience with cross-device and omnichannel campaigns.

Apply Here for Programmatic Team Lead