Material+ - Salesforce Marketing Cloud Architect

About US :

We turn customer challenges into growth opportunities. Material is a global strategy partner to the worlds most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.

Srijan, a Material company, is a renowned global digital engineering firm with a reputation for solving complex technology problems using their deep technology expertise and leveraging strategic partnerships with top-tier technology partners.

Experience Range : 9-15 Years

Role : Technical Architect

Role Overview :

The Salesforce Marketing Cloud Architect is a senior technical leadership role responsible for designing and delivering scalable, data-driven, and personalized customer engagement solutions across Salesforce Marketing Cloud, Salesforce Personalization (Interaction Studio), and Salesforce Data Cloud (CDP).

This role bridges marketing strategy, data architecture, and technical executionenabling clients to orchestrate real-time, personalized experiences across channels. The architect will collaborate with marketing, CRM, and data teams to define the future-state marketing architecture, integrate systems, and operationalize audience activation and personalization strategies.

Key Responsibilities :

Solution Architecture & Technical Leadership :

• Serve as the primary architect and trusted advisor for Salesforce Marketing Cloud, Personalization (Interaction Studio), and CDP implementations.
• Define the end-to-end solution architecture spanning audience ingestion, identity resolution, segmentation, activation, and real-time engagement.
• Design integration frameworks between Data Cloud, Marketing Cloud, and CRM systems (Sales / Service / Experience Cloud), ensuring unified customer data and seamless orchestration.
• Architect personalization use cases leveraging Interaction Studio (Personalization), including web and app behavioural tracking, decisioning, and real-time recommendations.
• Enable cross-cloud activation by integrating CDP segments with Marketing Cloud journeys, digital channels, and advertising destinations.
• Ensure data privacy, consent management, and governance frameworks are embedded into design.

Delivery Ownership & Execution Excellence :

Scoring, and Personalization Recipes.

Client & Team Leadership :

Required Skills & Experience :

Architecture & Data Skills :

Leadership & Consulting Skills :

Certifications :

Nice to Have :

Soft Skills :

(ref : hirist.tech)