Job Opportunity : MarTech Specialist
Location :
Remote | Global Team Collaboration
About Us
At Helium , we believe in transforming data into powerful customer experiences. We work with some of the most forward-thinking brands, helping them unlock the full potential of their digital ecosystems. Our India-based MarTech team is expanding, and we’re looking for a MarTech Specialist who thrives at the intersection of technology, analytics, and marketing strategy.
If you’re passionate about it and want to make a real impact on client decision-making, this role is for you.
Role Overview
As a MarTech Specialist , you will be responsible for managing and optimizing Adobe stack to deliver personalized journeys and actionable insights. You’ll work closely with global stakeholders / clients, collaborating with marketing, analytics, and engineering teams to design, execute, and optimize customer experiences.
This role is a mix of client handling, technical expertise, and strategic decision-making.
Key Responsibilities
Act as the primary client-facing MarTech expert for India operations, guiding strategy and execution
Manage, configure, and optimize Adobe Solutions :
Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch,
Adobe Target
Partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goals
Build and maintain tagging strategies, data layers, and implementation of best practices
Analyze customer data to generate actionable insights for campaign targeting, personalization, and engagement
Support and optimize A / B and multivariate testing strategies with Adobe Target
Troubleshoot and resolve technical and data issues in the MarTech stack
Stay updated on industry trends, Adobe product updates, and best practices
Provide training, documentation, and knowledge-sharing across internal teams
Qualifications & Skills
Hands-on experience with Adobe Suite : Analytics, CJA, AEP, Launch, Target
Strong knowledge of digital marketing concepts, customer journeys, and personalization
Familiarity with JavaScript, web tagging, and data collection frameworks (a plus).
Strong analytical mindset with problem-solving skills
Excellent communication & client-handling abilities, able to simplify technical concepts
Relevant Adobe certifications (preferred)
Bachelor’s degree in marketing, Computer Science, Data Analytics, or related field
Why Join Helium?
Working with industry-leading Adobe technology
Be part of a collaborative, innovative, and global team
Opportunity for career growth, leadership exposure, and professional certifications
Competitive salary + benefits package
Flexible remote-first working environment
Interested?
Apply now via LinkedIn Easy Apply or share your CV with us
Specialist • Delhi, India