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Senior Manager - Digital Marketing
Indian School of BusinessHyderabad, Telangana, India17 hours ago
Job descriptionCollaborate with programme teams and admissions to plan and execute digital campaigns supporting key events, webinars, and information sessions. Oversee paid promotions and retargeting strategies to drive event registrations and engagement. Manage relationships with digital agencies, media partners, and technology vendors for campaign delivery and optimisation. Oversee creative development and content adaptation in collaboration with the brand, content, and design teams, ensuring consistent messaging and visual standards. Supervise campaign tagging, tracking, and attribution (GTM, enhanced conversions, and remarketing). Collaborate with CRM and admissions teams to align digital marketing campaigns with lead nurturing workflows, scoring models, and personalised communication journeys. Support marketing automation initiatives to drive prospect engagement and accelerate funnel progression. Build dashboards and performance reports to measure the impact of campaigns across channels and programmes. Lead experimentation and A / B testing to continuously improve audience targeting, messaging, and creative effectiveness. Analyse audience data, market insights, and competitive trends to refine digital strategy and investments. Partner with programme teams, admissions, and research centres to support campaigns for programmes, events, and broader institutional priorities. Work closely with the communications and brand teams to drive consistency across school-level marketing initiatives. Manage budgets for all digital marketing initiatives, ensuring cost-effectiveness and ROI. Implement processes, workflows, and governance standards to ensure compliance with data privacy regulations and advertising policies. Strong expertise in digital and performance marketing strategy and execution across search, social, display, and content channels. Proficiency with analytics platforms (Google Analytics, GA4), CRM systems (Salesforce preferred), and marketing automation tools. Experience planning and executing campaigns to support event marketing and brand building. Excellent project management skills with the ability to drive cross-functional alignment. Strong vendor management and negotiation capabilities. Exceptional communication, analytical thinking, and stakeholder management skills. Postgraduate degree in Marketing, Business, or a related field. 8–12 years of experience in digital marketing, with exposure to performance marketing, event marketing, and content amplification. Proven track record of delivering high-impact digital campaigns and measurable business results.
Position Title : Senior Manager – Digital Marketing
Location : Hyderabad
Reports to : Head of Marketing
Role Overview :
The Senior Manager – Digital Marketing will lead the development and execution of ISB’s digital marketing strategy to drive awareness, engagement, and enrolment for the flagship Post Graduate Programme (PGP) suite as well as other programmes and school-wide initiatives. This role combines performance marketing, event marketing amplification, content distribution, analytics, and marketing technology to deliver integrated campaigns aligned with ISB’s brand standards.
Key Responsibilities :
Digital & Performance Marketing Strategy
- Develop and execute integrated digital marketing strategies across paid, owned, and earned channels to support programme enrolments and school-level objectives.
- Lead school-wide performance marketing campaigns, including lead generation and brand campaigns across Google Ads, Meta, , programmatic display, and emerging platforms.
- Amplify brand and thought leadership content through targeted paid promotion to strengthen ISB’s reputation.
Event Marketing Support
Campaign Execution & Vendor Management
Marketing Automation & CRM Integration
Analytics, Reporting & Optimisation
Cross-Functional Collaboration
Budget & Governance
Key Skills & Competencies
Qualifications & Experience
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Manager Digital Marketing • Hyderabad, Telangana, India
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