Head Of Analytics

About PowerEdge (Signzy) :

PowerEdge is Signzy’s B2B fintech platform used by banks to run credit card journeys

(onboarding → post-onboarding) via SDKs and APIs. With multiple bank go-lives, keeping

production stable and issues closed fast is critical.

The Gist of the Role :

• We need a super-smart Head of Analytics and Customer Engagement.
• The main goal? Use credit card data to seriously boost customer sign-ups, how

much they use the card, and how long they stick around.

smart, data-fueled campaigns.

What You'll Be Doing (The Fun Stuff) :

(analysts, data scientists, etc.), and set the rules for data quality and A / B testing.

Customer Lifetime Value) and regularly tell the big bosses what the data means

and what they should do next.

Must-Haves (The Dealbreakers) :

Nice-to-Haves (Bonus Points) :

Your Two Big Projects :

1. Fix the Sign-Up Process (Onboarding Funnel Optimization) :

○ Figure out why people drop off when signing up for the credit card.

○ Use real-time data to jump in with messages or in-app prompts to save

those customers.

○ Track your success and keep making things better.

2. Make Customers Love the Card Forever (LTV Maximization) :

○ Use transaction data to figure out who your customers are and how they

spend.

○ Run personalized campaigns to get them to :

■ Activate : Make that first purchase.

■ Spend : Increase the total money they spend.

■ Transact Often : Use the card more frequently.

■ Retain : Stop them from ditching the card.