Vice President - Digital Marketing

Reports to : Chief Marketing Officer

Function : Central Marketing | Intellect Design Arena

Team Size : 4 / 6

Purpose of the Role

Responsible for developing and executing a unified, data-driven digital marketing strategy that drives global brand awareness, lead generation, customer engagement, and revenue growth for the companys enterprise financial services products across both consumer, wholesale and wealth segments.

This role will lead a team of digital specialists across SEO / SEM, performance marketing, marketing automation, social media, content, analytics, and digital experience to ensure all digital touchpoints deliver measurable business impact.

Core Responsibilities :

1. Strategic Leadership

• Define the global digital marketing roadmap and KPIs in alignment with business objectives.
• Champion a unified brand experience across all digital channels and markets.
• Collaborate with product, sales, and regional marketing leaders to align strategies with market-specific needs.
• Act as the internal futurist and evangelist for marketing innovation, educating leadership and product teams on the evolving digital landscape.

2. Digital Channel Management

3. Innovation & Continuous Improvement

4. Brand and Experience Marketing

5. Analytics, Measurement & Optimization

6. People Leadership & Collaboration

Experience & Qualifications :

Skills Required

Salesforce, Performance Marketing, Pardot, Marketo, Hubspot, Marketing Automation, Jasper, Google Analytics, Sem, Social Media, Seo