Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPATalentiser • guwahati, assam, in
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Account Based Marketing Spl || B2B SaaS -BGL || CTC upto 25 LPA
Talentiser • guwahati, assam, in
14 hours ago
Job descriptionConduct primary and secondary research — including interviews with customers, sales teams, and industry partners. Translate insights into compelling content such as whitepapers, case studies, thought-leadership articles, and solution briefs . Work closely with the design team to produce visually engaging and on-brand marketing assets. Ensure all assets communicate value proposition clearly and resonate with enterprise decision-makers. Plan and manage multi-channel distribution of content through email, LinkedIn, paid media, and targeted outreach. Collaborate with sales and marketing teams to build personalized engagement plans for key accounts. Monitor engagement and continuously optimize distribution tactics for reach and impact. Develop and run content-led lead generation campaigns focused on priority enterprise accounts. Partner with the Sales team to ensure seamless handoff of qualified leads and account-level insights. Track campaign impact across the buyer journey — from awareness to opportunity creation. Measure and report on key campaign metrics (engagement, MQL → SQL conversion, pipeline contribution). Analyze performance data to identify improvement opportunities and optimize future campaigns. Experiment with new formats, channels, and messaging to continually enhance ABM effectiveness. A strategic marketer who blends creativity with analytical thinking. Experienced in B2B SaaS content marketing and account-based campaigns . Skilled at translating research and insights into high-quality marketing assets. Comfortable collaborating across teams and managing multiple projects end-to-end. 4–6 years of experience in content marketing, ABM, or enterprise marketing (preferably in SaaS). Proven ability to create whitepapers, case studies, and thought leadership content . Hands-on experience with CRM and marketing tools (HubSpot, LinkedIn Ads, Apollo, etc.). Excellent written communication and storytelling skills. Bachelor’s degree in Marketing, Business, or Communications .
We are currently hiring for our client : W orld’s first true AI-powered childcare & preschool management platform.
Type - Onsite ( 5 days )
Location - Bangalore
About the Role : As Account-Based Marketing (ABM) Specialist , you will own the end-to-end strategy and execution of enterprise marketing initiatives — from planning content and campaign strategy to creating assets, driving distribution, and generating qualified leads from key accounts.
You’ll combine analytical thinking with creative storytelling to design high-impact campaigns that position us as a trusted authority in the SaaS space.
Key Responsibilities
1. Strategy
- Define and execute the content and asset strategy for priority enterprise accounts.
- Collaborate with Sales, Product Marketing, and Leadership to align ABM plans with business and revenue goals.
- Identify account-specific messaging opportunities and tailor campaigns to industry challenges and needs.
2. Asset Creation
3. Content Distribution Strategy
4. Lead Generation
5. Optimization & Reporting
Who You Are
Preferred Quali fi cations
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Marketing B2b Saas • guwahati, assam, in
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