Senior Digital Production & AI Transformation Lead – Creative OperationsTag • Mumbai, IN

Senior Digital Production & AI Transformation Lead – Creative Operations

Tag • Mumbai, IN

16 days ago

Job description

WHAT YOU OFFER US

We are seeking a Digital Production & AI Transformation Leader to help shape the next evolution of creative production for one of the world’s most advanced global capability centers in advertising and marketing services.

This is not a conventional production role — it is a hybrid of creative technology, automation and operations leadership. The selected leader will drive innovation in digital content creation, establish next-generation workflows and enable AI-powered production at scale across markets and media.

Your key roles and responsibilities will include :

1. Digital Creative Production Leadership

Oversee end-to-end production for digital assets including static and rich-media banners, HTML5 creatives, dynamic emails, landing pages, microsites, UI / UX prototypes, and motion graphics.
Partner with global creative and account teams to translate creative ideas into scalable, high-quality digital deliverables.
Champion craft excellence, platform compliance, and performance-driven creativity.

2. Automation & Process Innovation

Identify, design, and implement automation use cases across creative production (e.g., resizing, versioning, localization).

Lead workflow modernization across tools such as Figma, After Effects, Animate, Google Web Designer, Adobe Creative Cloud, and platform APIs.

Develop and govern production templates, component libraries, and automation frameworks to improve throughput and quality.

3. AI-Driven Content & Design Enablement

Evaluate and integrate AI tools for design, image, video, and content generation (e.g., Adobe Firefly, Runway, Sora, Midjourney, ChatGPT, ElevenLabs).

Partner with data, tech, and operations teams to create AI-assisted creative pipelines for banner, motion, and web content.

Stay ahead of trends in creative AI, automation, and MarTech to guide organization readiness.

4. Studio & Capability Growth

Mentor a team of digital producers, developers, and motion designers; nurture cross-functional talent capable of handling integrated campaigns.

Collaborate with operations and global stakeholders to define future capability roadmaps.

Drive partnerships with global agency teams to ensure innovation is business-linked and ROI-driven.

GREAT TO HAVE :

12–18 years of experience in digital creative production, preferably in a global advertising or digital-marketing network environment.

Expertise across HTML5 banners, motion graphics, UI / UX, responsive web, email design / development, and digital campaign deployment.

Hands-on experience in creative automation workflows (Figma plugins, Adobe scripts, API-driven production, or similar).

Working knowledge of AI tools and creative automation platforms for design, content, and motion generation.

Proven success in leading digital or hybrid creative teams across global markets.

Excellent understanding of production metrics, workflow governance, and delivery automation.

Strong collaboration and communication skills; able to bridge creative, technology, and operations teams.

PREFERRED QUALIFICATIONS :

Exposure to AI / ML in creative or content production ecosystems.

Experience building or managing Centers of Excellence for creative technology or digital craft.

Understanding of DAMs, workflow tools, and automated QA systems.

Passion for technology-driven creativity and the evolving future of digital production.

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Digital Transformation Lead • Mumbai, IN

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