Product Manager

Hiring for a Product Manager for Mumbai

Flexibility to work on alternate Saturdays is essential .

Job Responsibilities :

Revenue and Market Share :

Responsible for preparing channel wise, product category wise, distributor wise volumetric AOP (Annual Operating Plan) and achieving the same with the help of sales team.

Drive primary & secondary marketing strategy to ensure the delivery of AOP.

Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.

Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections.

Monitoring the market share on quarterly basis.

New Product Development :

Understand consumer insights for the categories, monitor, analyze, and evaluate market trends, and competitor activity to identify new opportunities for the brands.

Developing a new product pipeline based on innovation, consumer insights, channel members and peers.

Lead complete stage-gate process management from ideation to product commercialization.

Developing Trade schemes and other marketing initiatives and sales activation programs.

Work with Marketing team for ATL & BTL activities to get the product to the mass.

PLC (Product Life Cycle) Management :

Manage the product’s pricing strategy and the required margins basis the PLC.

Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.

Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative / design team for this purpose.

Required Skill Set :

Knowledge about the Product Users & Industry.

Good in analyzing complex data and better Vision for trends

Must have experience into conceptualization of any product and taken to market.

Process driven, motivated and acute attention to detail.

Ownership & cost orientation