Marketing Automation Developer (Braze)

Job Overview :

We are looking for a skilled Braze Developer (www.Braze.Com) to join our team remotely. You will be responsible for implementing and optimizing customer engagement campaigns using the Braze platform. This includes working closely with marketing, product, and engineering teams to deliver personalized messaging experiences across email, in-app, push, and SMS channels.

Responsibilities :

• Develop, configure, and maintain campaigns in Braze using Liquid templating and Canvas
• Integrate Braze with backend systems via REST APIs, Webhooks, and SDKs
• Implement event tracking, user attributes, and audience segmentation
• Collaborate with stakeholders to understand campaign requirements and translate them into Braze workflows
• Troubleshoot and optimize message delivery, personalization, and performance
• Ensure best practices in user privacy, compliance, and data security
• Provide technical support and training to internal teams on using Braze, enabling them to leverage the platform effectively
• Any other Braze-related IT projects and ad hoc IT tasks

Requirements :