Paid Media Executive / Specialist

Paid Media Executive / Specialist (Part-time)

Company : Ogilvy

Location : Remote

Employment Type : Part-time

About the Role

Ogilvy is looking for a detail-oriented and data-driven Paid Media Executive / Specialist (Part-time) to support our performance campaigns across Google Ads, Meta Ads, and other paid channels.

This role is ideal for candidates experienced in managing budgets, optimizing campaigns, and improving ROAS / CPA in a fast-paced digital environment.

Key Responsibilities

• Plan, launch, and optimize paid campaigns on Google Ads, Facebook / Meta Ads, TikTok Ads, and other relevant platforms.
• Monitor daily performance, adjust bids, audiences, and creatives to meet KPIs.
• Perform A / B testing on ads, landing pages, and audiences.
• Prepare weekly performance reports including spend, ROAS, CPA, CTR, CPC, and conversions.
• Collaborate with the creative and strategy teams to align messaging with campaign goals.
• Ensure accurate tracking through Google Analytics, Pixel, UTM parameters, and conversion setups.
• Suggest improvements to scaling, funnel performance, and audience segmentation.

Requirements

What We Offer