Performance Marketing Lead

Greetings from Rareprob!

We are a fast-growing mobile app publishing company focused on creating and scaling innovative apps across global markets. Our team combines creativity, data, and technology to drive millions of installs and engaged users.

We are looking for a Digital Marketing Lead who can take ownership of user acquisition and revenue growth through performance-driven advertising campaigns across Google Ads, Meta, Unity, and other ad platforms.

Key Responsibilities :

• Strategize, plan, and execute tROAS, App Install, and engagement campaigns across Google Ads, Meta, Unity, and other ad networks.
• Optimize campaigns for ROAS, CPI, CPA, and LTV using data-driven insights.
• Manage budgets, bids, creatives, and targeting strategies for multiple apps and geographies.
• Analyze user funnel metrics and implement campaign adjustments to maximize ROI.
• Collaborate with product, design, and analytics teams to improve ad performance and user retention.
• Run A / B tests for creatives, audiences, and ad placements.
• Track and report on key performance metrics using analytics tools (Firebase, Appsflyer, Singular, Google Analytics, etc.).
• Explore and onboard new advertising platforms and UA partners.
• Stay up-to-date with the latest trends in mobile marketing, attribution, and automation tools.

Required Skills & Experience :

Preferred Qualifications :

Interested candidate can share cv at [HIDDEN TEXT]

Skills Required

Apis, Firebase, Google Ads, Cpa, Unity, Google Analytics, cpi