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Creative Marketing Strategist
Creative Marketing StrategistCusto • Indore, Republic Of India, IN
Creative Marketing Strategist

Creative Marketing Strategist

Custo • Indore, Republic Of India, IN
28 days ago
Job description

If you love cracking what makes people stop scrolling and click buy , this role is for you.

We’re looking for someone who lives and breathes performance creatives — someone who can turn insights, trends, and product stories into thumb-stopping ads.

You’ll be the brain behind everything that runs on Meta and Google — the copy, the visual direction, the hooks, the landing pages, the scripts. Basically, everything that's revolving around the ad creative.

You’ll work directly with me and our marketing team, in-office, to create and scale the kind of ads people actually talk about.

What You’ll Do

  • Come up with fresh creative ideas for Meta & Google ads — both static and video
  • Write copy that converts (and doesn’t sound like everyone else)
  • Ideate and shoot ads in-house involving the founder, you, or the rest of the team
  • Brief and guide creators for UGC / video ads — from script to execution
  • Create and manage ad creatives using editing tools yourself or with the design team
  • Optimize landing pages for better conversions and ad-to-shop flow
  • Analyze creative performance data to find what’s working and what’s not to iterate fast
  • Keep an eye on trends, brands, and creators to fuel new ad concepts

Who You Are

  • You’ve made a few ads before, or you’ve wanted a shot to do it at scale.
  • You care about storytelling and aesthetics just as much as performance metrics.
  • You’re curious, analytical, and obsessed with finding what actually converts.
  • You move fast, learn faster, and love figuring things out on your own.
  • You enjoy working closely with a small, high-energy team that’s building something real.
  • Requirements

  • At least 6 months of experience in a D2C brand or agency (or a strong portfolio that proves you can do it).
  • Comfortable with creative tools;
  • editing knowledge is a big plus.

  • Familiar with Meta and Google ads ecosystem (you don’t need to run the ads, but you should know how they work).
  • Strong writing and communication skills.
  • A bias for execution - you make things happen.
  • Located in Indore or willing to relocate to Indore for this on-site role.
  • Why Join Us

    You’ll be joining a fast-growing D2C brand where creative drives growth.

    If you’ve ever wanted to see your ideas reach millions of people and learn firsthand how great performance creatives are built - this is your chance.

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    Creative Strategist • Indore, Republic Of India, IN

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