Talent.com
Founding Marketing Manager
Founding Marketing ManagerConfidential • Bengaluru / Bangalore, India
Founding Marketing Manager

Founding Marketing Manager

Confidential • Bengaluru / Bangalore, India
16 days ago
Job description

Role Overview

We're hiring our first marketing leader — a full-stack operator who will lay the foundations of GTM visibility and inbound growth for ArivuEdge.

You'll define how we show up in the market — on web, social, and search.

You'll also build the early inbound engine — where strong brand presence translates into qualified partner and customer leads.

This is a builder's role : strategic, hands-on, and deeply cross-functional with BD, product, and leadership.

What You'll Do

1. Lay the Marketing Foundation

  • Build the marketing infrastructure — website, blog, newsletter, and partner pages.
  • Define ArivuEdge's messaging and tone : crisp, credible, technical.
  • Establish a consistent digital presence across LinkedIn, Medium, and other channels relevant to edge / AI ecosystems.
  • Set up the marketing stack : analytics (GA4, GSC), CRM (HubSpot / Apollo), and content calendar.

2. Create the Inbound & Content Engine

  • Develop content that attracts the right audience — OEMs, ISVs, integrators, and edge innovators.
  • Write and manage high-impact assets : blogs, solution briefs, explainer videos, and case stories.
  • Build an SEO baseline : keyword research, pillar topics, and website optimization.
  • Launch 2–3 organic content series that position ArivuEdge as a category thought leader.
  • 3. Enable the Channel Motion

  • Work with BD to design co-marketing kits — decks, one-pagers, and launch templates.
  • Amplify partner announcements, pilots, and proof-of-concepts across owned and shared channels.
  • Build a small partner resource hub to support onboarding and joint GTM visibility.
  • 4. Demand Generation & Growth

  • Experiment with lead-gen campaigns (LinkedIn Ads, newsletters, gated content) to test inbound traction.
  • Track traffic, engagement, and lead-to-demo conversions — set early success metrics.
  • Report on marketing ROI and pipeline influence monthly.
  • 5. Build ArivuEdge's Voice

  • Simplify the complexity of edge computing into clear, relatable messaging.
  • Collaborate with founders and engineers to create narratives that connect technology, outcomes, and vision.
  • Represent the brand at ecosystem events, webinars, and partner showcases.
  • You'd Be a Great Fit If You :

  • Have 4–7 years in B2B or tech marketing (SaaS, IoT, AI, or Edge preferred).
  • Can build systems from scratch — from website to content engine to lead flow.
  • Know your way around SEO, analytics, and marketing ops tools.
  • Are strong in content strategy, writing, and GTM alignment.
  • Are comfortable in ambiguity and velocity — you'll shape the marketing playbook from zero to one.
  • Think : a builder-marketer who can mix strategy with scrappiness — crafting ArivuEdge's early identity while driving awareness that converts into opportunities.

    Why ArivuEdge

    ArivuEdge is an EdgeOps platform built for the next decade of compute. We help enterprises and OEMs bring cloud-grade reliability to the edge — from security blueprinting to live site operations. In this role :

  • You'll be the founding marketing mind shaping how we grow.
  • You'll work closely with leadership, product, and BD to architect our public voice.
  • You'll own both brand and demand — a rare blend in deep tech.
  • Skills Required

    Saas, Ai, Hubspot, Content Strategy, Iot, Analytics, Crm, Seo

    Create a job alert for this search

    Marketing Manager • Bengaluru / Bangalore, India

    Related jobs
    Affiliate Marketing Manager

    Affiliate Marketing Manager

    Query Labs • Bangalore, IN
    Influencer & Affiliate Marketing Manager.If you understand creators, know how to build strong partnerships, and enjoy turning relationships into real revenue, this role is for you.Experience in aff...Show more
    Last updated: 5 days ago • Promoted
    Manager Marketing [T500-20607]

    Manager Marketing [T500-20607]

    Talent500 • Bengaluru, India
    Talent500 is hiring for one of its clients.Founded over half a century ago, on the guiding vision of Jim Howard and Joe Smith, Smith + Howard has grown into a family of companies serving clients ac...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Chase Protein • Bengaluru, Karnataka, India
    Job Opening : Performance Marketing Manager Location : On-Site Employment Type : Full-Time We are looking for an experienced and data-driven Performance Marketing Manager to lead our digital growth...Show more
    Last updated: 3 hours ago • Promoted • New!
    Subscription Marketing Manager

    Subscription Marketing Manager

    Qrata • Bengaluru, Republic Of India, IN
    Were looking for a data-driven Performance Marketing Lead to drive user acquisition and subscription revenue across paid channels. You'll own strategy, execution, and optimization across platforms l...Show more
    Last updated: 2 days ago • Promoted
    Showroom Marketing Manager

    Showroom Marketing Manager

    Oben Electric • Bengaluru, Republic Of India, IN
    We’re looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You’ll own on-ground brand experiences - from storefronts ...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing & Brand Integration Manager

    Performance Marketing & Brand Integration Manager

    Furlenco • Bengaluru, Republic Of India, IN
    Furlenco is a different furniture company.We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent and b...Show more
    Last updated: 22 days ago • Promoted
    Principal Product Marketing Manager

    Principal Product Marketing Manager

    Skyhigh Security • Bengaluru, Karnataka, India
    Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry.Our mission is to protect the world’s data, and because of this, we live and breathe security.We v...Show more
    Last updated: 21 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    upGrad • Bengaluru, Karnataka, India
    We are seeking a Google Ads expert to help us make better business decisions based on our marketing data.The ideal candidate will have a working knowledge of Google, Bing & FB Ads, Google Analytics...Show more
    Last updated: 12 hours ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Texonica Dynamics • Bengaluru, IN
    Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना. Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show more
    Last updated: 7 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    NoBroker.com • Bengaluru, Karnataka, India
    India’s first Proptech unicorn, revolutionizes the real estate market by eliminating brokers and enabling property owners and tenants / buyers to connect directly. Founded in 2014 by IIT and IIM alumn...Show more
    Last updated: 3 days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Konnector.ai • Bengaluru, IN
    Build and grow Konnector’s , Slack, Reddit, Facebook, and Discord communities through AMAs, creator collaborations, user showcases, and engagement programs. Guide the content writer with researched ...Show more
    Last updated: 3 days ago • Promoted
    Marketing Manager

    Marketing Manager

    Truww • Bangalore Urban, Karnataka, India
    Truww is a fast-growing tech-driven interiors brand that is redefining how homes are designed.We blend technology, design, and innovation to create seamless interior experiences.Join us in our jour...Show more
    Last updated: 8 days ago • Promoted
    Brand Manager

    Brand Manager

    Deconstruct • Bengaluru, Karnataka, India
    Position : Brand & Strategy Location : Bangalore Experience : 3+ years in brand management, new product development , marketing strategy, or a related field, preferably in FMCG, beauty, s...Show more
    Last updated: 6 days ago • Promoted
    Manager - Marketing and Consumer Insights

    Manager - Marketing and Consumer Insights

    AB InBev GCC India • Bengaluru, Karnataka, India
    And more than ever, it’s our future.A future where we’re always looking forward.Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger.We look for people with pass...Show more
    Last updated: 9 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    KYZO (Khidki Homes) • Bengaluru, India
    At Kyzo, we’re reimagining how construction materials are sourced and managed.We’re building a tech-native construction marketplace from the ground up — powered by our own Order Management System (...Show more
    Last updated: 17 days ago • Promoted
    Partnership Marketing Manager

    Partnership Marketing Manager

    WOW Skin Science • Bengaluru, Republic Of India, IN
    We’re looking for a results-driven Affiliate & Partnerships to own and scale our affiliate marketing efforts.The ideal candidate will have direct experience managing affiliate campaigns—particularl...Show more
    Last updated: 1 day ago • Promoted
    Binocs - Founding Member - Marketing - B2B SaaS - US Market

    Binocs - Founding Member - Marketing - B2B SaaS - US Market

    Binocs.co • Bangalore, India
    Binocs Labs Private Limited Industry : B2B SaaS | Location : Bangalore (WFO) | Experience : 2+ years Were looking for a Marketing - Growth Specialist to drive...Show more
    Last updated: 30+ days ago • Promoted
    Manager - Brand, Marketing Communications & Pr | B2b - Fintech

    Manager - Brand, Marketing Communications & Pr | B2b - Fintech

    MetaMorph • Bengaluru, Republic Of India, IN
    Role : Manager – Brand, Marketing Communications & PR (B2B).We are seeking a dynamic Brand Manager specialising in Brand Communications, Marketing Communications, and PR. This individual will own the...Show more
    Last updated: 1 day ago • Promoted