We are seeking an experienced and creative Lead - Digital Strategy to spearhead digital initiatives and lead client relationships across key accounts. The ideal candidate will have a strong understanding of the digital landscape, a strategic mindset, and the ability to manage high-performing teams while delivering innovative campaigns.
Key Responsibilities :
Client Strategy & Relationship Management :
- Act as the strategic lead for assigned clients across digital platforms
- Build and nurture client relationships by offering proactive strategic direction
- Understand client goals and translate them into actionable digital strategies
Campaign Planning & Execution :
Lead the ideation, planning, and implementation of social media and digital campaignsEnsure that campaigns align with brand objectives and deliver measurable ROICollaborate with creative, content, media, and performance teams for seamless executionTeam Leadership & Development :
Manage and mentor a team of strategists and social media managersOversee the development of campaign proposals, content calendars, and performance reportsEncourage innovation, learning, and a collaborative team environmentMarket & Trend Analysis :
Stay updated with digital trends, tools, and platform innovationsLeverage data and insights to refine strategies and deliver performance improvementsPitch & New Business Development :
Lead strategic input and storytelling for new business pitchesCollaborate with business development teams to acquire and onboard new clientsRequired Skills & Qualifications :
Bachelor's / Master's degree in Marketing, Communications, or a related field8+ years of experience in digital strategy, preferably in an agency or media houseStrong understanding of digital marketing channels, tools, and best practicesExcellent communication, client-facing, and presentation skillsProven experience in leading teams and delivering client successCreative thinker with a data-driven approach to problem-solvingref : iimjobs.com)