Digital Analytics Lead

Company Profile

Lennox (NYSE : LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team members contributions and offers a supportive environment for career development. Come, stay, and grow with us.

10-15 Years Experience in managing google analytics

• Google Tag Manager & Google Analytics Management : Oversee the implementation, configuration, and maintenance of GTM and GA4, ensuring accurate and consistent data collection across websites and mobile apps.
• Data Tracking & Reporting : Manage the intake process for tracking and reporting requests from business partners, prioritizing requests, and ensuring timely implementation.
• Continuous assessment : Analyze performance, identify areas and Make data-driven recommendations for improvement in website / app user experience, marketing strategies, and digital channels. Work hours : Available for meetings and discussions until 12 noon CST
• Soft Skills : Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
• Documentation : Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
• Azure DevOps Management : Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives.
• Google Marketing Platform (GMP) Expertise : Leverage other GMP products (e.g., BigQuery, Google Ads, Search Console) as needed to enhance data analysis and reporting capabilities.
• Data Analysis & Insights : Conduct in-depth analysis of custom events, channel performance, campaign effectiveness, and funnel conversion rates, providing actionable insights and recommendations.
• User Journey Analysis : Map out user journeys, analyze user behavior, and identify opportunities for optimization across various channels, campaigns, and funnels (e.g., e-commerce, lead generation).
• KPI Development & Measurement : Define and implement key performance indicators (KPIs) aligned with business objectives, providing regular reporting and analysis on performance across multiple business units / brands.
• Process Improvement : Collaborate with Business Systems Analysts and Business Analysts to optimize the tracking and reporting request process, creating and prioritizing User Stories within Azure DevOps.
• Cross-Functional Collaboration : Act as a liaison between Product Management, Developers, Business Systems Analysts, Business Analysts, and other stakeholders to translate business requirements into technical specifications for data tracking.

Qualifications

Locations - Chennai, India