Sr. PPC Executive

Job Title : Sr. PPC Executive

Technology Category : PPC

Location : Mohali, Punjab

Experience Required : (2-4 Years Experience)

Qualification : Any Graduate

About Us – Deftsoft :

Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for freshers and early-career professionals to learn and thrive.

Job Summary :

We are looking for a proactive and experienced Sr. PPC Executive with 2–4 years of hands-on experience to join our digital marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram). You will also analyze campaign performance, lead optimization efforts, and collaborate with cross-functional teams to drive business growth.

Key Responsibilities :

• Plan, create, manage, and optimize PPC campaigns on Google Ads, Facebook, Instagram, and other paid media platforms.
• Conduct advanced keyword research, competitor analysis, and audience targeting to maximize ROI.
• Monitor and manage campaign budgets, bids, CPC, CTR, impressions, and conversions for optimal performance.
• Analyze campaign data and generate detailed performance reports using Google Ads, Facebook Ads Manager, and Google Analytics.
• Conduct A / B testing on ads, landing pages, and audience segments to improve campaign effectiveness.
• Collaborate with SEO, content, and design teams to align PPC campaigns with broader marketing strategies.
• Stay updated on the latest PPC trends, platform updates, and algorithm changes to maintain campaign effectiveness.
• Mentor junior PPC team members and assist in training when necessary.

Requirements :

Skills Required

Google Ads, Google Tag Manager, Google Analytics