Performance Marketing Strategy Lead

Senior Manager - Performance Marketing

Role Purpose :

The Senior Manager Performance Marketing will lead activities across performance marketing (paid media), social media marketing, SEO, and affiliate marketing. The role holder will be responsible for building and executing data-driven, high-impact marketing strategies that accelerate customer acquisition, engagement, and retention across both the Majid Al Futtaim Retail app and website ecosystems.

The Senior Manager Performance Marketing will additionally lead and mentor a team of 10+ digital marketing professionals across different disciplines and territories, fostering a high-performance culture while ensuring alignment with broader marketing and business objectives.

Role Details – Key Responsibilities and Accountabilities :

Strategic Leadership

• Own the end-to-end digital marketing strategy across all paid and organic channels.
• Set channel-specific KPIs and overall acquisition targets;

continuously monitor performance to optimize budget allocation and ROI.

Performance Marketing

Social Media Marketing

SEO & Content Strategy

Affiliate & Partnership Marketing

Team Leadership & Collaboration

Human Capital Responsibilities

Definition of Success

Other Context (if applicable)

Functional / Technical Competencies

Qualification, Experience & Skills :

Minimum Qualifications / education

Minimum experience

Skills