Head of Mass Market Distribution

Role

Mass Distribution Head

Job Level / Designation

M3 / GM

Function / Department

Sales & Distribution Operations

Location

Gujarat

Job Purpose

• Facilitate, monitor and influence ZBMs, ASMs. TSMs in the Prepaid Business plans to improve Market Share in terms of customer acquisition, revenue, VLR, distributor management etc.
• Formulate and implement the circle mass distribution strategy, in consultation with the Sales Head.
• Achieve Gross and Net Acquisition target in the circle for the distribution channel.
• Attain market leadership through growth in terms of revenues and market share, while complying with agreed budget, quality of additions and corporate policy guidelines.
• Formulate and implement a robust distribution channel strategy to achieve trade advocacy (TSAT) / Retailer NPS, sustainable reach, coverage and geographical footprint.
• Create mechanism for gathering competition intelligence based insights for protecting base and increasing share of subscribers and revenue.

Key Result Areas / Accountabilities

Strategic :

Operational :

Developmental :

Core Competencies, Knowledge, Experience

Must have technical / professional qualifications

MBA in sales & Marketing