Marketing Growth Initiatives Lead

About Forsys Forsys Inc. is a leader in Lead-to-Revenue transformation, combining strategy, technology, and business transformation to drive growth. With a team of over 600 professionals spread across the US, India, UK, Colombia, and Brazil, and headquartered in the Bay Area, Forsys epitomizes innovation and excellence.

• Our role as an implementation partner for major vendors like Conga, Salesforce and Oracle;

an incubator for pioneering ideas and solutions positions us uniquely in the consulting industry.

We are dedicated to unlocking new revenue streams for our clients and fostering a culture of innovation. Discover our vision and the impact we’re making at forsysinc.Com

About the Role :

You’ll be responsible for planning and executing campaigns using both internal teams and external vendors, collaborating closely with Salesforce, Conga, and Oracle partner ecosystems to increase Forsys visibility and influence with their AEs and respective customers. You’ll also lead Forsys’s brand presence at key events and ensure every marketing touchpoint is optimized to drive measurable growth.

Key Responsibilities :

Pipeline Growth Ownership :

Own Forsys’s marketing-sourced pipeline goals. Develop and execute strategies that generate qualified leads aligned with our ICPs across industries and geographies.

Partner Marketing

Develop targeted campaigns and messaging to educate AEs and Partner Account Managers (PAMs) on Forsys solutions, helping them position Forsys effectively to their customers.

Work with partner marketing teams on joint campaigns, webinars, co-branded materials, and GTM activities that drive mutual pipeline.

Campaign Strategy & Execution :

Conceptualize, launch, and optimize digital, email, and ABM campaigns — using both internal marketing resources and external lead generation agencies. Track ROI, lead quality, and contribution to the funnel.

Cross-Functional Collaboration :

Partner with Business Units, UX, and Content teams to create impactful collateral — case studies, whitepapers, videos, and website content — that speak directly to target personas and drive engagement.

Event & Conference Marketing :

Own Forsys’s presence at key conferences, partner events, and hosted forums (like Apprise).

Manage pre-event branding and outreach, on-ground experience, and post-event engagement to ensure maximum brand visibility and lead conversion.

Performance Tracking :

Establish KPIs for campaign effectiveness and pipeline impact. Continuously measure, analyze, and refine strategies to improve ROI and conversion rates.

Requirements :

6–10 years of B2B marketing experience, ideally in professional services, SaaS, or digital transformation domains.

Candidates from IIM / Tier 1 and Tier 2 Institutes will be preferred

Proven success in pipeline ownership — with measurable results in driving MQLs to SQLs to closed-won deals.

Deep understanding of ABM strategies, campaign orchestration, and lead nurturing frameworks.

Hands-on experience managing external marketing vendors / agencies for demand generation and lead gen is preferred.

Excellent understanding of enterprise personas (CRO, CIO, RevOps, Sales Ops, IT, Procurement).

Strong analytical mindset and familiarity with tools like HubSpot, Salesforce, Apollo, or 6sense.