Content And Digital Marketing LeadAI Innovation and Inclusion Initiative (A4I) • Bengaluru, Republic Of India, IN

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Content And Digital Marketing Lead

AI Innovation and Inclusion Initiative (A4I) • Bengaluru, Republic Of India, IN

4 days ago

Job description

About Us : We'rePrimetrace Technologies— aSequoia and Tiger Global–backedcompany ($25M+ raised), and the team behind two of India's fastest-growing consumer apps : Crafto– 100M+ downloads Kutumb– 100M+ downloads About Crafto : Crafto is India's leading platform for personalized quotes, wishes, and status videos — built to make emotionally resonant contentshareable at scale. Now, we're building the next-genperformance-driven content engine — where virality meets data. Role Summary : Build a creator army and pull 10 million+ daily views across Instagram & YouTube Drive production of 50 trending Reels & shorts daily — with a couple of them going viral every day Crack Creators tie-ups and collaborations that move the needle Spot trends before they peak, and make them ours Requirements : Minimum 2 years of experience in Content Marketing Proven record of scaling Reels or Shorts channels Deep understanding of Instagram & YouTube virality levers Obsessed with speed, data, and cultural trends Can manage creators, editors & production teams end-to-end. What Makes Crafto Irresistible : 1.Complete creative freedom- zero corporate politics, total experimentation, and full ownership of your creative process. 2.Real-world impact -your reels won't just trend;

they'll drive conversations and influence millions daily. 3.Elite peer group -work alongside the sharpest creative minds in India, pushing each other to greatness every day. Note - We move at lightning speed, expect relentless creativity, and demand extreme ownership. If you're not ready to fully own your work, move fast, and set your own bar higher each day-this environment is NOT for you.

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Digital Content Lead • Bengaluru, Republic Of India, IN

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