Integrated Marketing Director

We at Bajaj Indef are seeking a Marketing Manager who can blend strategic thinking with executional excellence — someone equally comfortable with creative storytelling, data-driven digital marketing, and business-focused go-to-market planning. The role will drive the brand’s content strategy across text, design, and video formats, integrating traditional marketing wisdom with cutting-edge AI tools to amplify visibility, engagement, and lead generation.

The ideal candidate will work closely with the Head of Marketing to define ICPs, sharpen value propositions, and execute integrated 360° marketing campaigns that directly contribute to business growth.

Key Responsibilities

1. Content & Brand Strategy

• Develop and own the end-to-end content strategy for all formats — blogs, brochures, videos, case studies, social media, and campaigns.
• Use AI-enabled tools for content generation, research, and creative optimization.
• Ensure all communication reflects consistent brand voice, visual identity, and positioning across channels.
• Build a robust repository of marketing collaterals to support sales, channel partners, and GTM campaigns.

2. Digital & Performance Marketing

3. GTM, Campaigns & Lead Generation

4. Market & Customer Insights

5. Events, Partnerships & Stakeholder Engagement

Qualifications & Experience

Industry

Employment Type

Full-time

Job Location : Belapur, Navi Mumbai