Sr. Search Engine Optimization

Roles and Responsibilities :

• Manage SEO optimisation and evolution across all categories & product lines
• Own & drive the SEO channel growth plan to expand the business aggressively
• Be responsible for planning & budgeting for the business ensuring that we achieve our growth goals.
• Ideate, design & lead all SEO initiatives in collaboration with Product, Marketing and Content and Business Development team.
• Implement and manage Search Engine Optimization (SEO) on site & off page activities
• Develop customized and targeted SEO solutions to maximize effectiveness of Search campaigns
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link building and other SEO related activities
• Monitor and report on metrics such as page ranking, effectiveness of site optimization etc.
• Keep up to date on the latest SEO strategies and technologies and assist in improving solution offerings
• Work effectively with an extended global team
• Work on CMS platforms like Wordpress, Drupal and Hubspot

Requirements :

• Strong analytical skills with the ability to solve complex problems
• Understanding of web protocols, web application architectures and frameworks
• Web development experience
• Expertise in HTML, CSS, and cross-browser development and other SEO related technologies
• Experience in off site SEO is a must
• Strong sense of ownership, drive and urgency
• Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
• Good communication skills & ability to work in a team environment

Perquisites & Benefits :

• Opportunity to be part of a diverse working environment, valuable social sector work experience
• Fun, casual, relaxed and flexible work environment

Skills Required

Keyword Research, Link Building