Brand Growth Manager

Position Overview :

the incumbent shall be responsible for driving marketing interventions for tiles and adhesive businesses that shall involve but not be limited to Product Launches, POSMs, Product Packaging, Digital Marketing, and mapping consumer insights.

Key Responsibilities :

1. Marketing Strategy & Execution :

• Develop and implement marketing strategies aligned with business objectives.
• Drive 360° marketing for the assigned business which includes :
• exploring avenues for incremental sales growth through targeted NPD
• Pricing Strategies and Channel Placement Strategies
• Improving overall brand image by constantly developing and curating relevant marketing communication (ATL, BTL, Digital) to support sales and product launches
• Provide relevant market intelligence reports to track performance and present proposals so that appropriate actions could be initiated to support the growth of the business

2. Product & Brand Management :

3. Digital Marketing & Consumer Insights :

4. Cross-Functional Collaboration :

Qualifications & Skills :