Marketing Specialist / Manager

Job Description : Digital Marketing Specialist – AquaCentric Therapy

Key Responsibilities

1. Performance Marketing & Lead Generation

Plan, execute, and optimize

Facebook, Instagram, Google Search & Display

campaigns for multiple centers.

Maintain

daily, weekly & monthly dashboards

to track CPL, CPQL, conversion %, and ROI.

Drive landing page optimization and ensure high-quality lead flows to the sales / CC teams.

Monitor spends, allocate budgets across campaigns, and improve efficiency by 10–20% monthly.

2. Social Media Strategy & Content Management

Build and own the content calendar across

Instagram, Facebook, LinkedIn & YouTube .

Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers.

Ensure storytelling aligns with AquaCentric’s

premium, science-backed, hospitality-driven

brand tone.

Coordinate with creators, editors, and photographers for timely content production.

3. Website, SEO & ORM

Manage website updates, blogs, service pages, and location pages.

Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc.

Track and respond to Google reviews; analyse sentiment; highlight critical service improvements.

Key Skills & Competencies

Strong command over

Meta Ads Manager, Google Ads, Analytics, Tag Manager .

Excellent grasp of

content trends, medical storytelling, and creation of performance creatives .

Good understanding of consumer behaviour in healthcare and wellness.

Ability to work cross-functionally with physiotherapists, ops, sales, and design teams.

Comfort with fast-paced, execution-first environments.

Strong communication, project management, and ownership mindset.