Growth Analytics (Python / SQL / Tableau) | Fintech - Tier1 / 2

JOB DESCRIPTION

Role Title : Assistant Manager / Manager – Growth Analytics

Reports To : Head – Growth

Function / Department : Consumer Finance – Growth

1. JOB PURPOSE

Identify, analyze, and interpret trends or patterns in complex data sets to develop a strong understanding of products, users, and acquisition channels.

2. PRINCIPAL ACCOUNTABILITIES

Marketing Analytics

Solve the three core problems of Growth Marketing : whom to target (propensity), how to target (channel), and when to target (timing) to optimize CAC.

Develop channel mix and testing strategies for campaigns in collaboration with internal teams.

Conduct exploratory analysis to identify new opportunities, form hypotheses, and quickly assess potential impact.

Partner with data engineering to build and enhance analytical tools and strengthen data infrastructure.

Analyze, forecast, and create custom reports to make key KPIs and insights accessible across the organization.

Monitor, optimize, and report on marketing / growth metrics and A / B test outcomes, and provide recommendations based on findings.

Present insights and analyses effectively to support data-driven decision-making.

3. MAJOR CHALLENGES

Need for strong analyst support to track and measure all D2C initiatives.

Consistent tracking of KPIs across marketing campaigns.

4. SKILLS AND KNOWLEDGE

Educational Qualifications

B.Tech from a Tier-1 or Tier-2 institute with 2–4 years of experience.

Work Experience / Skills

2–4 years of relevant experience in analytical, numbers-driven marketing environments — such as online consumer businesses or financial services.

Strong data handling, interpretation, and problem-solving capabilities, with the ability to process large transactional datasets and convert them into actionable insights.

Technical skills : R / Python, SQL, Tableau, and advanced Excel (including Pivot Tables).