Tech Lead - SEO & Performance OptimizationConfidential • Chennai
Tech Lead - SEO & Performance Optimization
Confidential • Chennai
23 days ago
Job descriptionPerform comprehensive SEO audits to ensure technical compliance and search visibility. Conduct keyword research, on-page optimization, and content alignment to improve organic rankings. Manage crawl budget, prevent keyword cannibalization, and apply content pruning strategies. Stay updated on search engine algorithm changes and adapt SEO strategies accordingly. Track and report on key SEO metrics such as organic traffic, keyword rankings, conversion rates, and bounce rates. Use analytics tools like Google Analytics 4 , Google Search Console , and Screaming Frog for performance measurement. Present detailed performance and SEO insights to business stakeholders with data-driven recommendations. Partner with developers, UI / UX designers, and content creators to integrate SEO and optimization strategies into platform updates. Collaborate with business teams to ensure alignment of SEO goals with broader marketing and growth strategies. Stay ahead of SEO and web optimization trends, tools, and technologies. Drive innovation in performance optimization techniques and best practices for large-scale platforms.
Key Responsibilities :
Performance Analysis & Optimization
- Conduct in-depth analysis of platform performance metrics, traffic patterns, and user behaviour to identify bottlenecks.
- Develop and implement technical solutions to improve website speed, stability, and user experience.
- Ensure adherence to web performance best practices across B2B and B2C platforms.
SEO Strategy & Execution
Data Analysis & Reporting
Cross-Functional Collaboration
Continuous Improvement & Innovation
Skills Required
Analytical Skills, Content Strategy, B2b, Google Analytics, B2C, Technical Lead
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Optimization Lead • Chennai
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