Propellum - Manager - Marketing

Manager - Marketing

We are seeking an innovative SAAS Product Marketing Manager to drive marketing strategies for our software products. The ideal candidate will have deep expertise in software product marketing, digital marketing, and B2B technology marketing.

• Develop comprehensive go-to-market strategies for SAAS products
• Create targeted marketing campaigns specific to software product positioning
• Conduct competitive analysis in the SAAS and software product ecosystem
• Develop product messaging and positioning that highlights unique value propositions
• Collaborate with product management and sales teams to align marketing efforts
• Manage digital marketing channels including content marketing, email campaigns, and social media
• Track and report on marketing performance metrics and ROI
• Generate demand and lead generation strategies for software products
• Create compelling content including whitepapers, case studies, and product collateral.

Preferred : Experience working in a startup environment, demonstrating agility and entrepreneurial spirit

(ref : iimjobs.com)