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Analytics Delivery Lead - Publishing & Media
Analytics Delivery Lead - Publishing & MediaEXL • Thoothukudi, IN
Analytics Delivery Lead - Publishing & Media

Analytics Delivery Lead - Publishing & Media

EXL • Thoothukudi, IN
30+ days ago
Job description

Key Responsibilities :

  • Act as a domain expert for news publishing clients, advising on data-driven strategies across editorial planning, newsroom automation, and audience analytics.
  • Lead delivery of AI / ML projects including Gen AI, NLP, personalization, content tagging, and recommendation systems.
  • Manage and mentor cross-functional teams of up to 25 members across onshore and offshore locations.
  • Collaborate with client stakeholders to define KPIs, use cases, and transformation roadmaps.
  • Drive innovation in real-time analytics, newsroom intelligence, and digital content performance.
  • Support pre-sales, solutioning, and proposal development for media analytics engagements .

Qualifications :

  • Bachelor’s / Master’s in Engineering, Data Science, Media Technology, or related field.
  • 8–12 years of experience in analytics delivery, with proven work in news publishing, media, and digital content ecosystems.
  • Strong understanding of newsroom operations, CMS platforms, audience development, and digital monetization models.
  • Proficiency in Python, SQL, cloud platforms (Azure / AWS / GCP), and visualization tools (Power BI, Tableau).
  • Experience with Gen AI platforms (OpenAI, Azure OpenAI, Hugging Face) and LLMbased applications.
  • Excellent communication, stakeholder management, and team leadership skills
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