Growth Management - General Manager - Offline Payments

Title : Growth Management General Manager

About Us :

Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the team :

The Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in the merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recognize payments through voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.

About the Role :

We are looking for P4B (Paytm for Business) App Growth Managers for accelerating the core growth metrics and user (Merchant) numbers. If you are passionate about mobile and web apps with a penchant for marketing campaigns, love extreme attention to content & design detail, and care about how your work impacts millions of users daily, we want you!

Key Responsibilities : App Growth Manager

• Responsible for acquisition and activation of Soundbox and QR merchants through P4B
• Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B
• Responsible for transaction growth of merchants - both with and without devices through P4B
• Work closely with the product team to define and execute requirements for improving conversion flows and new acquisition programs for merchants on the Paytm for Business app
• Plan and execute marketing campaigns to improve frequency and value of transactions
• Own campaigns from end to end - manage targeting and segmentation, messaging, creative, measurement, and reporting
• Monitor and report on the performance of these campaigns against agreed KPIs
• Drive marketing decisions through quantitative results and A / B testing as well as qualitative research and customer insights

Risk and Compliance SPOC

Locations : Noida, Uttar Pradesh