Offline Marketing Manager Description :
The HelloWorld is a shared living solution provider for working professionals and students in India.
We transform large residential units into budget-friendly spaces rented on a sharing basis, eliminating brokerage Platform Management :
- Oversee and manage real estate aggregators and property listing platforms, ensuring effective utilization and optimization of these channels.
- Develop and maintain strong relationships with platform stakeholders.
Lead Generation and Funnel Monitoring :
Strategize and execute lead generation campaigns through platforms like Housing, 99 Acres, Olx, Facebook etc.Implement tracking mechanisms to monitor the entire lead funnel, from acquisition to conversion.Analyze data to optimize lead generation strategies and maximize ROI.BTL Marketing :
Develop and implement Below the Line (BTL) marketing strategies to complement online efforts.Collaborate with cross-functional teams to integrate BTL activities seamlessly into the overall marketing plan.Communication Skills :
Exhibit strong verbal and written communication skills.Collaborate with internal teams, external partners, and platform representatives to ensure effective and Data-Oriented Approach :Utilize data-reporting tools such as Excel, Google Sheets, etc., to create insightful reports on platform performance, lead generation, and campaign effectiveness.Proactively identify issues, analyze data, and implement effective solutions.Present findings and recommendations to the leadership team.Ideal Candidate :
3-4 years of experience in a similar role.Proven experience in managing real estate aggregators and property listing platforms.Demonstrated success in lead generation and conversion through online platforms.Exposure to Below the Line (BTL) marketing strategies.Excellent verbal and written communication skills.Proficient in data-reporting tools, including Excel, Google Sheets, etc.Strong analytical and problem-solving skills.ref : iimjobs.com)