PPC Marketing Lead

Note : Immediate / 15 days Joining Only

Roles and Responsibilities

• Setting up Google AdWords and Bing campaigns by conducting target keyword research & writing relevant ad copies, whilst ensuring effective campaign and keyword structure
• Managing & optimizing campaigns using a combination of bid and budget management, structural, keywords, ad text optimization, and creative optimization.
• Management of Paid Social campaigns across Facebook, Instagram, and other social media platforms
• Managing end-to-end shopping campaigns, including creating feed files, working with merchant center, and executing shopping campaigns.
• Understanding creative requirements for different platforms
• Ability to develop a strong understanding of the companies product offerings and can do a competitor profiling accordingly
• Working with and providing daily, weekly status updates as part of the team
• Ensuring that conversion tracking and other KPI measurements are in place
• Manage and monitor spending to ensure it is in line with the assigned budget

Skills / Experience / Qualifications