Marketplace Performance Marketing ManagerConfidential • Mumbai, India
No longer accepting applications
Marketplace Performance Marketing Manager
Confidential • Mumbai, India
29 days ago
Job descriptionLiaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations. Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto&Blinkit sponsored listings, and equivalent ad platforms. Monitor platform trends and algorithm changes; adapt strategies accordingly. Plan and allocate monthly campaign budgets by platform and ensure optimal utilization. Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS). Drive contribution margin improvements across all marketplace sales. Create detailed performance dashboards and reports across all marketplaces. Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement. Deliver actionable insights to product, creative, and sales teams. Work closely with the Creative and Content team for platform-specific ad creatives. Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs. Align with the Brand and Pricing team to ensure consistency in positioning and offers. 3-5 years' experience with Amazon performance marketing 0-2 years' experience with Quick Commerce performance marketing Prior experience managing performance marketing for a Beauty brand is a bonus Strong understanding of ecommerce metrics and consumer funnels. Proficiency in data analytics tools (Excel, Google Sheets, etc.). Ability to thrive in a fast-paced, growth-driven environment. Excellent communication, negotiation, and organizational skills.
Key Responsibilities :
Performance Marketing Strategy & Execution
- Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability.
- Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.).
- Develop tailored performance strategies by platform and product category.
Platform Management
Budgeting & ROI Optimization
Reporting & Analysis
Cross-Functional Collaboration
Ideal Candidate Profile :
Skills Required
google sheets , Excel
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Performance Marketing Manager • Mumbai, India
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