Growth marketingWowpe.in • Bangalore (division)

Growth marketing

Wowpe.in • Bangalore (division)

1 day ago

Job description

About the Role

We are looking for a Performance and Growth Marketing with 2+ years of experience in running paid campaigns, SEO / SEM, and user acquisition activities for our fintech app, WowPe.

This role will focus on execution , performance and growth tracking.

Key Responsibilities Performance Marketing & User Acquisition

Plan, execute, and optimize paid campaigns across Google Ads, Meta, OEM platforms, DSPs, affiliates, and third-party apps.
Drive aggressive app-install campaigns focusing on CPI, CAC, ROAS, retention, and user quality.
Manage collaborations with ad networks, reward apps, OEM app stores, telco partners, etc.

Third-Party Platform Advertising

Manage partnerships, negotiate budgets, placements, and KPIs.

Track ROI and performance to ensure cost-effective acquisition.

SEO & SEM

Oversee SEO strategy (on-page, off-page, technical).

Manage SEM campaigns including Google Search, UAC, Display, and retargeting.

Social Media & Content

Work with design teams to develop creatives, ad content, and landing pages.

Manage organic + paid social presence across platforms.

Analytics & Optimization

Track performance using GA4, Apps flyer / Adjust, Firebase, or Mixpanel.

Analyze funnel metrics and optimize user journeys.

Branding & Vendor Management

Manage agencies, creative partners, influencer teams as required.

Build a strong digital presence for the WowPe brand.

Requirements

5+ years in performance marketing, growth marketing, or digital marketing.

Expertise in Google Ads, Meta Ads, SEO / SEM, UAC, OEM ads, and app-install strategies.

Experience with app analytics and attribution tools.

Strong understanding of KPIs like CPI, CAC, ROAS, CTR, retention, cohorts.

Ability to independently handle end-to-end marketing.

Create a job alert for this search

Growth Marketing • Bangalore (division)