Creative Strategy Lead

Company Description

ID8 Digital is a 360-degree digital marketing agency based in Delhi that provides creative solutions for various brands in the corporate world. We have a strong presence in design, branding, social media, and digital marketing, and are committed to offering comprehensive creative services for numerous brands in several segments.

Role Description

Creative Strategist & Copywriter

We are seeking a strategic storyteller who can blend big-picture thinking with compelling copywriting to shape brand narratives that resonate and inspire. If you can think like a strategist and write like a copywriter, this role is for you.

🔹 What You’ll Do

1) Develop creative strategies that align with brand goals and consumer insights.

2) Craft impactful copy for campaigns, digital ads, social media, product messaging, and storytelling across platforms.

3) Translate complex ideas into clear, persuasive, and emotionally engaging content.

4) Partner with design, marketing, and product teams to deliver integrated creative concepts.

5) Stay ahead of cultural, digital, and consumer trends to keep campaigns relevant and fresh.

6) Conduct market and audience research to uncover insights that shape creative direction.

🔹 What We’re Looking For

1) A conceptual thinker who can move seamlessly between strategy and execution.

2) Proven experience (3–5 years) in copywriting and creative strategy (agency or in-house).

3) Exceptional writing and editing skills, with a portfolio that showcases versatility and originality.

4) Strong understanding of B2C marketing and consumer engagement.

5) Research-driven with a knack for spotting trends and turning insights into ideas.

6) Excellent communication and collaboration skills.

🔹 Why Join Us?

• Be at the forefront of building creative campaigns that influence and inspire.
• Work in a culture that celebrates bold thinking and experimentation.
• Collaborate with a passionate, high-energy team driving impact across industries.
• Opportunity to own the brand voice and shape the storytelling for growth.

📌 Location : Hybrid- Delhi NCR

📌 Employment Type : Full-time