Marketing and PR Executive

Role : Brand Marketing & PR Executive

Location : Chennai

Work experience : 4-6 yrs

Industry - IT Service and Consulting

4-6 years of experience working with B2B tech brands.

Job Summary :

We are seeking a dynamic and enthusiastic Brand Marketing & PR Executive to support our brand-building initiatives. The ideal candidate will play a key role in planning & executing impactful activities to increase brand visibility and recall in key markets Mindsprint operates in.

Key Responsibilities :

Drive media outreach across multiple regions

Coordinate with internal SMEs to get relevant & timely inputs out to the media

Support the development and execution of PR campaigns

Use social media, especially Linkedin to amplify brand reach (manage the company’s Linkedin page)

Scope out media partnership opportunities and drive influencer engagements

Co-ordinate strategic initiatives with customers and partners

Collaborate with the design team to ensure consistent brand messaging.

Skills :

A natural storyteller

Excellent communication and writing skills.

Ability to write lucidly and error-free press notes & thought leadership content

Ability to work independently and prioritize tasks

A strong grasp of narrative-building and stakeholder management

Ability to simplify complex ideas for easy interpretation of the data for different audiences.

Requirements :

• PG degree in Communications, Marketing, Journalism or a related field.
• 4-6 years of experience working with B2B tech brands.