Senior Digital Marketing Executive
We’re looking for a hands-on marketing expert who can strategize, execute, and optimize all key growth channels – someone who's not just a thinker, but a doer.
Role Summary
As our Marketing Expert, you will be the driving force behind Hyring's growth and visibility across digital channels. You will function as a solo contributor, managing and executing all initiatives with precision while collaborating with external vendors, influencers, and internal stakeholders when needed.
Key Responsibilities
SEO Strategy & Execution
- Conduct keyword research, on-page / off-page SEO, and content optimization
- Drive traffic growth and improve SERP rankings for high-impact pages
Email Marketing
Create and manage email campaigns for product launches, lead nurturing, and updatesWork on segmentation, A / B testing, and analytics to improve engagement and conversionsSocial Media Marketing
Own content planning, posting, and engagement on LinkedIn, Twitter, and other relevant platformsUse performance metrics to refine strategy and messagingInfluencer Marketing Coordination
Identify and engage with HRTech influencers and creatorsCoordinate content, campaigns, and cross-promotion with influencersPR & Thought Leadership
Pitch to relevant media outlets and manage PR communicationsWork with founders on LinkedIn content, product launches, and storytellingAnalytics & Reporting
Use tools like Google Analytics, Search Console, HubSpot, or similar to monitor performancePresent clear, actionable reports on marketing KPIsRequired Skills & Qualifications
5–15 years of experience in digital marketing or growth rolesProven track record in SEO, email campaigns, and social media managementExperience working directly with influencers and coordinating PR campaignsExcellent written and verbal communication skillsSelf-starter with strong project management skillsHands-on experience with tools like Google Analytics, SEMrush / Ahrefs, Mailchimp / Sendinblue, HubSpot, Buffer / Hootsuite, etc.Nice to Have
Background in B2B SaaS or HR TechExperience with paid campaigns (LinkedIn / Google)Content creation or copywriting experienceDesign eye or basic Canva skillsWhat We Offer
Opportunity to work closely with founders and impact the growth of a breakout HR tech productA fast-moving, supportive, and flexible remote work culturePerformance-based incentives and recognition