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Senior Digital Marketing Executive

Senior Digital Marketing Executive

Hyring Inc.Chennai, Tamil Nadu, India
2 days ago
Job description

Senior Digital Marketing Executive

We’re looking for a hands-on marketing expert who can strategize, execute, and optimize all key growth channels – someone who's not just a thinker, but a doer.

Role Summary

As our Marketing Expert, you will be the driving force behind Hyring's growth and visibility across digital channels. You will function as a solo contributor, managing and executing all initiatives with precision while collaborating with external vendors, influencers, and internal stakeholders when needed.

Key Responsibilities

SEO Strategy & Execution

  • Conduct keyword research, on-page / off-page SEO, and content optimization
  • Drive traffic growth and improve SERP rankings for high-impact pages

Email Marketing

  • Create and manage email campaigns for product launches, lead nurturing, and updates
  • Work on segmentation, A / B testing, and analytics to improve engagement and conversions
  • Social Media Marketing

  • Own content planning, posting, and engagement on LinkedIn, Twitter, and other relevant platforms
  • Use performance metrics to refine strategy and messaging
  • Influencer Marketing Coordination

  • Identify and engage with HRTech influencers and creators
  • Coordinate content, campaigns, and cross-promotion with influencers
  • PR & Thought Leadership

  • Pitch to relevant media outlets and manage PR communications
  • Work with founders on LinkedIn content, product launches, and storytelling
  • Analytics & Reporting

  • Use tools like Google Analytics, Search Console, HubSpot, or similar to monitor performance
  • Present clear, actionable reports on marketing KPIs
  • Required Skills & Qualifications

  • 5–15 years of experience in digital marketing or growth roles
  • Proven track record in SEO, email campaigns, and social media management
  • Experience working directly with influencers and coordinating PR campaigns
  • Excellent written and verbal communication skills
  • Self-starter with strong project management skills
  • Hands-on experience with tools like Google Analytics, SEMrush / Ahrefs, Mailchimp / Sendinblue, HubSpot, Buffer / Hootsuite, etc.
  • Nice to Have

  • Background in B2B SaaS or HR Tech
  • Experience with paid campaigns (LinkedIn / Google)
  • Content creation or copywriting experience
  • Design eye or basic Canva skills
  • What We Offer

  • Opportunity to work closely with founders and impact the growth of a breakout HR tech product
  • A fast-moving, supportive, and flexible remote work culture
  • Performance-based incentives and recognition
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    Digital Marketing Executive • Chennai, Tamil Nadu, India