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Performance Marketing Executive

Performance Marketing Executive

Saaki Argus & Averil ConsultingChennai, Tamil Nadu, India
30+ days ago
Job type
  • Quick Apply
Job description

Role : Performance Marketing Executive

Experience : 2- 8 years

Location : Chennai

Key Responsibilities :

  • Campaign Execution & Optimization :

Manage and optimize digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn to achieve business goals (e.g., customer acquisition, lead generation).

  • Performance Analysis :
  • Track and analyze campaign performance metrics such as ROAS, CPA, CPL, CTR, and conversion rates using tools like Google Analytics and Facebook Ads Manager.

  • A / B Testing & Experimentation :
  • Conduct A / B tests on ads, creatives, landing pages, and audience segments to continuously improve performance and drive better results.

  • Budget Management :
  • Oversee and optimize marketing budgets across channels, ensuring effective allocation and maximum ROI for all paid campaigns.

  • Cross-Functional Collaboration :
  • Work closely with the creative, content, and product teams to align on campaign messaging, design, and strategy.

  • Reporting & Insights :
  • Provide regular performance reports to stakeholders, including actionable insights and recommendations to enhance campaign outcomes.

  • Customer Acquisition & Conversion :
  • Drive customer acquisition strategies through paid media while focusing on optimizing conversion rates across funnels.

  • Market Trend Awareness :
  • Stay updated with the latest digital marketing trends, tools, and platform updates to leverage new strategies for campaign growth.

  • Tool Proficiency :
  • Utilize marketing tools like Google Ads, Facebook Ads Manager, Google Analytics, and other performance tracking platforms to manage campaigns and analyze results.

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    Performance Marketing • Chennai, Tamil Nadu, India