Locations : Bangalore, Mumbai and Delhi
Experience : 2-4 years in Radio Industry
About the Role :
Radio Indigo 91.9 FM, Bangalore’s leading International music and lifestyle station, seeks a dynamic Key Account Manager to drive corporate sales and revenue growth. This role demands a hardcore sales professional with a proven track record of managing high-value corporate accounts, negotiating strategic partnerships, and delivering integrated advertising solutions.
Key Responsibilities :
- Drive revenue via FCT (Fixed Commercial Time), non-FCT (branded content, sponsorships), Delta clients (new acquisitions), and web radio / digital integrations.
- Conceptualize and sell large-scale branded properties (e.g., event sponsorships, custom shows) and content-led solutions tailored to corporate clients.
- Optimize revenue from non-prime time inventory through innovative packaging and pricing strategies.
- Acquire, retain, and upsell corporate accounts by deeply understanding client objectives (branding, ROI, reach) and crafting data-backed proposals.
- Negotiate long-term deals, ensuring alignment with client budgets and Radio Indigo’s revenue goals.
- Maintain rigorous sales discipline : daily call reports, weekly performance updates, monthly sales plans, and competitor / market analysis.
- Forecast revenue projections and identify growth opportunities through market trends.
- Partner with the creative team to translate client briefs into compelling radio / digital campaigns.
- Liaise with the collections team to ensure timely payment recovery and minimize receivables.
Must-Have :
2-4 years of hardcore sales experience in radio, specifically handling corporate / agency accounts.Expertise in selling FCT, non-FCT, and integrated media solutions (radio + digital).Proven ability to meet aggressive revenue targets and negotiate high-value deals.Strong analytical skills for sales reporting, market analysis, and client ROI measurement.Preferred :
Prior experience in radio, TV, or print media (radio candidates prioritized).Existing network of corporate clients / agencies in Bangalore.Proficiency in CRM tools and MS Office (Excel, PowerPoint).Why Join Radio Indigo?
Work on premium clients and innovative campaigns.Competitive incentives + growth-driven culture.