Confidential • Hyderabad / Secunderabad, Telangana, India
23 days ago
Job description
Key Responsibilities
Define paid marketing strategy for Search, display & Social
Manage daily operations of search, display & social media to drive customer acquisition
In-depth understanding of Google / Facebook platforms – various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives, defining the target audience and key aspects associated to drive efficacy
Provide hands-on optimization of ad campaigns across all marketing channels
Monitoring of budgets, campaign performance, ROI, and key metrics of campaigns
Use a data driven approach to manage campaigns and derive insights to define strategy and optimization.
Build strategies and tactical approaches learning through user behavior and analytics
Work closely with the other teams and stakeholders to ensure acquisition goals are met.
Proactively identify new channels and opportunities to drive efficacy for business
Devise A / B tests to drive continuous optimization, bringing learnings into future campaign activities.
Create weekly and monthly reporting of KPI's
Must Have
5-7 years of experience of executing paid marketing campaigns
Hands-on experience working on multiple digital advertising platforms, with deep expertise in Google Ads & Facebook ads
Candidates from Hyderabad location are mostly preferred
Industry
Advertising Services
Employment Type
Full-time
Skills Required
Facebook Ads, Google Ads
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Google Ads • Hyderabad / Secunderabad, Telangana, India
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