AGM GTM

What will you be doing? Drive GTM initiatives nationally by aligning with cross-functional teams and relevant stakeholders. Responsible for anchoring all product launches, validations and feedback with channelized efforts to build, sustain, measure and optimize strategic initiatives and execution of these initiatives. Conceptualize and lead demand creation initiatives like campaigns, events, roadshows, partner / alliance GTM etc. Drive initiatives / partnerships / campaigns such as digital marketing, ATL marketing campaigns and national drives MSME day, CA day, Dhanteras drive, Compliance changes etc. Identify key solution offerings to take to the market Launch management and PLC management Good knowledge of SME business Experience in proactive lead generation techniques Detailed product knowledge Technical knowledge & MS Office skills is a must Ability to effectively work with cross-functional teams for implementation