Program Manager-Workshops and Webinars

Job Description

Program Manager-Workshops and Webinars

Role summary

End-to-end owner for designing, launching, marketing, delivering, and optimizing Wellnest - workshops and bootcamps

Core responsibilities

Design evidence-based workshop and bootcamp curricula (K-12, higher ed, corporate, parent) aligned to wellness outcomes and stakeholder needs.

Build turnkey program kits : session plans, facilitator guides, slide decks, activities, handouts, and assessment tools.

Own go-to-market strategy : segment GTM plans, pricing, channel partnerships, campaigns, and pilot-to-scale playbooks.

Lead marketing & demand generation for programs (webinars, content, school outreach, corporate sales enablement).

Coordinate logistics and delivery : facilitator recruitment / training, scheduling, equipment, travel, and venue / virtual setup.

Manage client relationships : scoping, onboarding, SLA management, and co-creating customization.

Collect and analyze feedback and outcome data; iterate on curriculum and delivery for continuous improvement.

Track program KPIs, prepare impact reports and case studies for sales and leadership.

Budget ownership for programs and responsibility for meeting revenue / profitability targets.

Required qualifications & experience

4–7 years' experience in program management, learning & development, edtech, or wellness programming.

Proven track record in GTM and marketing for programs or services (campaigns, pilots, partnerships).

Strong project management skills — able to run multiple programs end-to-end.

Bachelor’s degree; advanced degree in Education, Public Health, Psychology, Business, or related field preferred.

Develop digital content strategies for YouTube and other video platforms to enhance brand visibility and learner engagement.

Script, storyboard, and optimize educational and wellness-focused video content for multi-platform distribution.

Core skills & attributes

Excellent presentation, facilitation, and public-speaking skills.

Strong commercial sense : pricing, negotiation, partnership development.

Data-driven : comfortable with program metrics, impact measurement and reporting.

Operations-oriented : logistics, vendor and facilitator management.

Empathetic, collaborative, and customer-facing mindset.

Comfortable with digital delivery and basic tech tooling (Zoom, LMS, CRM).

Location & Reporting to : Miyapur