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FMCG Export Lead Generation E Commerce executive
FMCG Export Lead Generation E Commerce executivekesarishalaya industries india pvt ltd • Surat, IN
FMCG Export Lead Generation E Commerce executive

FMCG Export Lead Generation E Commerce executive

kesarishalaya industries india pvt ltd • Surat, IN
9 hours ago
Job description

Job Summary :

The Export FMCG Lead Generation & E-Commerce Executive is responsible for identifying, qualifying, and generating international leads for FMCG export business through online platforms, B2B portals, and digital channels. The role involves managing e-commerce operations, engaging with global buyers, responding to inquiries, and supporting the company’s export growth through structured lead development and market research.

Key Responsibilities : 1. Lead Generation & Market Research

  • Generate high-quality international leads for FMCG exports through B2B platforms such as Alibaba, Indiamart, ExportersIndia, TradeIndia, and other global portals.
  • Conduct market research to identify potential importers, distributors, traders, supermarkets, wholesalers, and retailers in target countries.
  • Analyze global market trends, buyer preferences, and competitive pricing.

2. E-Commerce & B2B Portal Management

  • Handle day-to-day operations of e-commerce accounts and B2B export portals.
  • Upload product listings, optimize product descriptions, and update pricing.
  • Respond to buyer inquiries professionally and convert inquiries into sales opportunities.

    • 3. International Communication & Coordination

  • Communicate with international clients via email, WhatsApp, Zoom, and phone.
  • Share product catalogs, technical specifications, price lists, and export documentation details.
  • Maintain strong follow-up with interested buyers to achieve conversions.

    • 4. Sales Support & Documentation

  • Coordinate with export, logistics, and production teams to collect necessary export documents (PI, COA, packing list, HS codes, etc.).
  • Assist in preparing quotations, Proforma Invoices, and contractual documents for foreign buyers.
  • Maintain accurate records of leads, inquiries, and sales status.

    • 5. Digital Marketing Support

  • Support the digital marketing team in promoting FMCG export products on social media and marketplace platforms.
  • Suggest marketing ideas to increase online visibility and global reach.

    • 6. Reporting & CRM Management

  • Maintain a detailed database of potential and active buyers.
  • Prepare weekly and monthly lead reports and submit performance updates to management.

    • Skills & Qualifications Required :

  • Bachelor’s degree in Business, Marketing, International Trade, or related field.
  • Strong knowledge of FMCG products, export markets, and e-commerce platforms.
  • Excellent written and verbal communication skills in English.
  • Experience with B2B portals such as Alibaba, Indiamart, TradeIndia, and Global Sources preferred.
  • Strong research skills and ability to identify potential buyers worldwide.
  • Basic knowledge of export procedures, documentation, shipping terms (Incoterms), and international trade.
  • Proficiency in MS Excel, CRM tools, and email communication.
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    Lead Generation Executive • Surat, IN

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